“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette
If you’re going to be an online marketer then you need to have the skills to find good keywords. This is something that is not easy to do but it can make or break your business. This blog will look at different aspects of keyword research and how you can get better results.
Keyword research is a very important part of SEO. But it can be a very difficult task. With tons of Google tools and SEO guides, it’s hard to know what to use and when to use them. This blog will give you some great research tips and tricks on how to do keyword research.
Research Tips According to Business strategy
“The analytic process is an iterative one that involves not only the generation of hypotheses but also the formation of questions and the formulation of new hypotheses as a function of the results of the prior process.”
This is true for the internet marketing strategy. To formulate a hypothesis you need to have answers to basic questions. Questions that arise before the hypothesis generation phase can be crucial to the quality of the output. Therefore, we need to make sure that we have a basic understanding of each of these questions.
Keywords are the most efficient way to get your business in front of the right audience on the internet. While you can use normal words, the best way to get your business known is using “Keywords” and “Phrases“. These phrases or words are used to categorize different products into groups.
The online audience is increasing at a staggering rate, therefore it is vital to keep them engaged and enthralled. No optimal technique can be identified as useful across all, rests with the skill of the analyst.
Relation Between Keywords and Search Volume Segmentation
While conducting keyword research, it’s important to assess the search volume of a particular keyword. The search volume is one of the parameters that we need to take into account. There are different ways of assessing the search volume of a keyword.
By segmenting keywords in a specific way, you are able to focus on the consumers that are interested in your offerings and reduce the number of consumers that are less likely to be interested, allowing us to better understand consumer behavior and their needs. It’s especially useful for online marketing. Keywords segmentation is a method of dividing research into categories of potential buyers with common needs.

There are different ways to perform keyword research. You have the long-tail keywords, short-tail keywords, branded keywords, and common modifications. The choice of keywords is important because you need to ensure that they are relevant to your niche and that will bring traffic to your website.
Short-tail Keyword: It plays an important role when it comes to SEO. They help in getting you “high search traffic but have a lower conversion rate”. It is an infographic detail that describes the importance of these short-tail keywords and how to use them, the words and topics that people are using to search for information, and then using these terms to create content that people can find via search engines and that ultimately leads to website traffic and conversions.
Long-tail Keyword: Long-tail keywords are often the most lucrative when it comes to SEO. Why? Because long-tail keywords are not as competitive. They are easier to rank for, and usually, easier to convert from. Website users often rely on search engines to find the information they need. The “most popular keyword searches can be found immediately“. But what about longer, more complex search queries? These are referred to as long-tail keywords.
Keyword Clicks & Trends
When you talk about trends in keyword research, you are talking about keyword trends. This can be any type of keyword trend – demand trend, seasonal trend, the trend for a specific niche or a category, or any other trend that you can think of. Keyword trends are very important in keyword research because they can help you make better keyword exploration decisions.
Keyword trends are not something that you can find in keyword tools, but they can help you in your research. A lot of research tips are based on the data that you see in keyword tools.

These trends are important because they are directly related to your business. For example, if you are a retailer and an item you sell has a downward trend this means that you need to find a replacement. By identifying trends, one can avoid a cycle of errors, improve their understanding of the environment, and avoid unpleasant surprises in the future.
Relation Keyword and Customer Dynamic/Intent
The relationship between keywords and customer dynamics is an important tool for marketers to understand. A website’s organic search rank depends on the relevance of keywords and the number of visitors searching for them. It is a fine balance because you can’t always be on the top of the search rankings pages. There are a lot of factors that affect it and you need to maintain a healthy dynamic customer base to be in the game.
To succeed in today’s customer-facing business world, companies must be proactive and anticipate customer needs, solve problems before they arise, and provide a clear and consistent voice to customers across all touchpoints
In today’s digital age, the growing volume and diversity of interactions impact the customer-business relationship in the areas of operational efficiency, customer experience, and revenue generation.
Customer dynamics is about understanding what makes customers want to buy your products or use your services at an individual level. How does your customer interact with your business? What content do they consume? What factors influence them to make a purchase? What is the journey that they go through?. These are the questions that a customer dynamics model answers.Copy/Save/Create more outputs
Keyword Research is a method to find information, commercials, and other things through the internet. There are several types of search engines.
Major Types of User Intent
- Information type search: Asking questions is one of the human ways of seeking information. In fact, one of the most popular ways to search for information is to ask Google a question. The search engine is smart enough to understand the grammar of questions and the meaning behind the words. Creating content that responds to questions is an effective way of gaining traffic. e.g. information about a product, service details
- Transactional type search: When we think about the search we tend to assume a user will want to find something. They want to watch a video, they want to read an article. But this isn’t always the case. When a user is on a device, they may just want to do something with it (like book a hotel, call a friend or find a store) rather than find something. e.g. related cost comparison
- Navigation Type search: Location is proving to be an important factor for search. Google search results include a map, making it easier for users to find what they are looking for. Navigational search is becoming a bigger part of the smart assistant and voice search with the advent of Google Maps, Google Assistant, and Amazon Alexa. e.g. Searching places, It also a part of Local base search e.g. search depends upon the nearest location base
- Commercial base: Ah, commercial search intent. This is where things start getting interesting. This is where people are looking for solutions to their problems, but they haven’t decided on which product or service they want to buy, yet. Commercial search intent keywords tend to be a long tail, more conversation-based, and contain very specific language, As searchers are making their purchase decisions, they are looking for something different than when they are looking for information. e.g. compares hierarchy in-between products/services
- Question Base Search Intent: A search query entered by the user may not result in the product or service he is looking for. In such scenarios, question base keyword search may help the user to get better results. It is an emerging trend in the search engine industry. Here we will look at different types of questions, how they are useful and how they are answered by search engines. e.g. How/ What/ Where etc.
Final Thoughts
If you are planning on launching a new website in the near future, you need to have a strong SEO strategy in place. This means that you will need to have a thorough understanding of your target audience as well as an understanding of the different keywords that your audience uses to find things on the internet. Keyword research is an important part of creating an effective SEO strategy. To find out more about keyword research, this post on keyword Research Tips to better understanding.
Thanking you for your important time with us, always welcome your thoughts and comments
Note: Also visit our Keyword Research Tools reviews SEMRUSH, Ahrefs, KWFinder……..
