Ahrefs is also one of the best Keyword research tools, Content marketers and digital marketers work on the premise that they should write content and drive traffic to their website in order to generate leads and sales. But you need to have all the right ingredients in place before you actually start creating content and driving traffic to your website. Otherwise, you’re going to end up doing a lot more work than you need to. This is where keyword research comes into play.
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What is Ahref’s Keyword Research & SEO Tool?
It is a very popular tool used by many digital marketers and SEOs. It is one of the most comprehensive and powerful SEO tools on the market today also. Webmasters, digital marketers, content writers, and many more use Ahrefs on a daily basis and with good reason. This guide will look at some of the features of Ahrefs and how you can use them to improve your SEO efforts.
It is an SEO and Content Marketing tool aimed at content marketers and SEO/SEM professionals. It uses the tool ourselves and is passionate about making it the best and most user-friendly it can be.
Ahrefs is a tool that use on a daily basis to find new backlinks and to keep track of my competitor`s link-building strategies, which helps to know what competitors are doing and how they are using their backlinks.
Ahrefs Keyword Explorer Features & Overview
https://ahrefs.com/about Refer to the link, under Tools categories, there are the following 8 different columns observed, here we look for details about “Keyword Explorer”. https://ahrefs.com/keywords-explorer
In Keyword Explorer, in the top search toolbox (red color highlighted), you enter your related keyword for search according to selection criteria in different search engines and with related countries (171 Countries supported). In the search engine, 10 different types of options are available i.e. Google, YouTube, Amazon, etc.

Now we are looking at the details of each and everyone within this Keyword Explorer Platform, As given input, it observed above panel features, in the front row 4 main column which is discussed below.

Keyword Difficulty(KD): It shows how many difficulties your keyword stands in the first 10 domains as per SERP (Search Engine Result Page) results, as lower the number shows easy to rank a keyword in the first 10 domains, as the number increases difficulty increases. Its ref average weightage score of the top ten domains.
At the bottom, it guides us on how many backlinks need to rank that specific keyword In the first 10 domain sites.
Here mentioned KD score of 20 means, this keyword has medium difficulty to rank. 0-10 low difficulty / 11-30 Medium / 31-70 Hard / 71-100 hardest
Search volume: This gives the total number of searches for you to enter a keyword, 96K, or 96 thousand is the total volume of searches on a given search engine on an average monthly basis.
In search volume, 2 different aspects are identified i.e. clicked % or Non clicked %, which show how much % is the actual word used for actual search purposes, and clicked percentage is actual potential or workable potential for that keyword. Only search volume is not important but How much-converted customers clicked is important.
This chart also shows, which month clicks get increase which helps keyword strategy according to our business keyword search.
- RR (Return rate): It concludes that how many times the same person comes for a search with the help of the same keyword considers the time period of one month. Maximum RR factor which means that keyword is very popular that utilized by common person again and again repeatedly.
- CPS (Click per search): It is the ratio of the average no of clicks on a given volume. e.g. for a particular keyword. More clicks mean more CPS %, which is beneficial, this is a unique feature of Ahrefs.
Clicks & CPC (Cost per click): Clicks show average monthly numbers actually utilized or used by customers for a given keyword. Here also mentioned the percentage of search organic way (nature) and paid ads. For that paid ads how much the cost charged per click by a search engine is nothing but the cost per click. As CPS increases mean more demand for that keyword.
Global Volume: It globally searches results according to countries based on descending order %
Unique Feature of Ahrefs
Parent topic & #1 Result for Parent topic domain: Parent topic means the words relate to your keyword refer to that current domain ranking in the first rank on SERP result, it also means that this combination of words more attracted customers towards that first ranking site domain.

This is a unique feature that gives you more accurate results to help to minimize keyword difficulty. The main function of keyword research is to rank your domain site on top which results in more and more traffic attracted to the domain. Parent topic word is nothing but gives more clarification, phrase, or idea because only a single word is not sufficient to rank domain. It also shows traffic volume & search volume for ranking one domain per month, i.e. 43K & 96K

Keyword ideas: Ahrefs also facilitate additional keyword ideas with the base keyword in different forms with volume weightage like as below
- Having same terms: In this section, the base keyword is the same in order but gives additional words that make a long-term keyword
- Questions (New): Here keyword inform of questions feature like where, what, how like this
- Also, Rank For These keywords show the related meaning or near to adjectives of the base keyword.
- Newly Discovered: As per name these keywords were recently added and have chances to become popular.
Above all types gives more variety or more feed to the ranking of a domain on suggested keyword options.
SERP Position History:

It shows the top 5 domain sites ranking position on refer keyword, it also provides their positional history. How this information helps you? It observes time frames and ranking positions with a frequency graph which gives an idea about keyword difficulty in competitor domains.
SERP Overview: Serch Engine Result Page, SERP Overview gives you all details of the top 10+ domains ranking on referring keywords, which is the actual keyword difficulty of competitors’ analysis.

- AR (Ahrefs Rank): This Rank is based on backlink position, for that Ahref considers the strongest backlink profile first and then second as per descending order, accordingly Ahref Rank individually for the related domain. As strong a backlink profile which means a higher side Domain Rank.
- DR (Domain Rating): A higher domain rating gives you more value for a domain, but it depends upon the backlink you have in quantity as well as quality. DR scaling on 0 – 100 metrics.
- UR (URL Rating): It’s also scaling in-between 0 to 100 scale; a higher rating means strongest the value of organic searching. It depends on the page level, not on domain-based metrics.
- Backlinks & Domains: Gives the details about Backlink & refers to Domains of pages
- Traffic: Show the visitors or search volume on this domain page, it’s based on organic search
- Keywords: How many organic keywords do they rank for?
- Top Keyword & volume: These matrices show the top keyword ranking for that domain and search volume for that keyword on that site.
Phrase match: The second module of Overview is “Phrase Match”, as earlier it’s a broad term it gives all combinations of words with a base refer keyword. In phrase match, shows all possible phrase matches’ term keywords with their keyword difficulty (KD), Volume, No of Clicks, CPS, RR, SF, Parent Topic, etc.
It also provides filters to narrow down the search i.e. KD, VOLUME, WORD COUNT, SERP FEATURE, INCLUDE-EXCLUDE KEYWORDS, etc. with help of it adjusts the keyword difficulty.

There is also facilitate that traffic share on domain base and page base which refer DR & UR accordingly.
Keywords List: This list feature is also a unique one in Ahrefs, you can shortlist down all keywords in the list feature so you can use it in future references.
Why Ahrefs is the tool you need to know about?
The research tool is naturally integrated into a site crawler, which crawls the entire web and collects data on the billions of pages out there. So, whenever we crawl a new domain, it also looks for keywords on that domain and collects them for you. However, we also integrate with products that are already trusted in the industry, like Google Webmaster Tools and Majestic SEO, SEMRUSH, etc. The idea is to provide a holistic view of the keyword landscape from different angles, rather than just one.
Ahrefs Pricing and Plans
#Features | @Lite | @Standard | @Advanced | @Enterprise |
---|---|---|---|---|
# Projects Verified = unlimited For Unverified | up to 5 | 20 | 50 | 100 |
# Keywords list | 5 | 50 | 100 | 250 |
# Rank Tracker Tracked Keywords | 750 | 2000 | 5000 | 10000 |
# Domain Comparision | No | # YES | # YES | # YES |
# Backlink & Data History | No | 6 Months History | 2 Years History | Unlimited |
# Base Feat. SEO/Keyword/Site exp. /Audit | # YES | # YES | # YES | # YES |
# Price $$$ Includes 1 power user / 500 reports | $ 99.0 /mo | $ 199.0 /mo | $ 399.0 /mo | $ 999.0 /mo |
GET HERE | GET HERE | GET HERE | GET HERE |
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Conclusion
How to conduct keyword research? This question is the most popular question in the SEO and Website Analysis industry. So Ahrefs is the most used keyword research tool. They have one of the largest databases of live backlinks and keywords on the web.
The key to all of this is ranking on the first page of search results. This can be a daunting challenge for most businesses and marketers. There are a lot of things to consider when you try to rank your site and a lot of different tools that can help you accomplish this. One of the most popular and widely used keyword research tools is Ahrefs.