“Quality, relevant content can’t be spotted by an algorithm. You can’t subscribe to it. You need people – actual human beings – to create or curate it.”
― Kristina Halvorson
Content curation is vital for any content marketer. With social media and blogs becoming more and more popular, businesses have no choice but to engage with them to keep their brand and products in the limelight. If businesses want to succeed in this noisy world, then they need to be on the frontlines, and curating content is one of the best ways to do it.
There are three major things to consider when you are building a new website: web design, content, and backlinks. Backlinks are an important factor in the ranking of a website. It is important to have quality content in order to attract backlinks and it is important to have good backlinks to attract quality traffic to your website.
Websites often employ SEO techniques to increase the number of backlinks pointing to their website. These backlinks act as a good search engine ranking tool. If a website has a large number of backlinks, the search engine views it as a good website and pushes it up in its rankings.
But Really Backlink upper hand on Content?
Though there are several methods by which you can get backlinks to your website, the most important factor is to create informative and engaging content. Content is of prime importance to every website and blog. The quality of content curation drives traffic and also helps retain the traffic.
“It is important to understand the customer’s perception when they look at your product content. You need to understand the reason and emotion behind their decision to buy or not to buy”
Content is still king and the core factor is quality content. The question is, what makes quality content? The first thing is of course relevance, accuracy, and the like, but these are not the only things that are considered a quality article. The other part is readability, which means how easy the content is to read, understand and learn from. This is achieved in multiple ways and there are different aspects to this.
In today’s digital era, consumers are more empowered, and have more input over a company’s brand, than ever before. With social media, public forums, and review sites to help them share their experiences, customers can make or break a company with their words. Therefore, customer satisfaction is more crucial than ever, and something that marketers should be focussing on.
Customer Attrition
Customer attrition or churn is a tough reality for every service. However, what if these efforts actually have the opposite effect and it is your content that is encouraging people to leave? The way that a customer interacts with your business is changing. They are looking for a more personalized experience, that you interact with them also needs to be personalized.
It has been proven that customers want more content when making a purchase decision. This makes sense when you think about it. If you were buying a product wouldn’t you want to read everything you can about it? So why do so many sites fail to deliver this content?
Episerver’s “Reimagining Commerce” report shows online shoppers have high expectations for e-commerce listings and more. The “Reimagining Commerce” report found that 98 % of consumers have been dissuaded from completing a purchase because of incomplete or incorrect content, with nearly a third (32 %) of consumers being dissuaded every time. Further, over a third of shoppers (35 %) feel brands do a poor or very poor job of customizing the online shopping experience, with just 7 % believing that brands do this very well.
Customer relationship Economics (CRE)
Customer relationship economics (CRE) is a way to understand the value of the relationships between businesses and customers. When we have a healthy CRE, we see high customer retention rates, and when it’s unhealthy, we see high customer turnover rates.
Consumer responses in the digital age rely largely on their past experiences with a company, brand, or product. This has shown to be true in most marketing studies, which suggest that customer relationships are formed and nurtured in the traditional offline world; where brands or products are first experienced. Understanding consumer perceptions through the first touchpoint of contact become important in the digital era; where consumer behavior is dramatically modified by the social constructs of ratings, reviews, and the overall credibility of a company, product, or brand.
A study by Google and comScore (pdf Doc) quantified consumer responses to various marketing factors, which have been verified.
Conclusion (Content Curation)
The content is of prime importance to every website and blog. The quality of content drives traffic and also helps retain the traffic. Quality articles attract links from other websites which in turn increases your website’s popularity. The aim of every blogger or website owner is to have quality content and a good number of backlinks. But to have good quality content, you need to follow some steps. You need to choose the niche where you can get high-quality content. The content within the same niche should be unique. You need to have high-quality images and videos within this content. The content should be thorough and complete.
Note: Also visit our Keyword Research Tools reviews SEMRUSH, Ahrefs, KWFinder……..
